Allison Nguyen is a dedicated student at UC Berkeley, majoring in Psychology, but her ambitions extend well beyond her academic pursuits. As the founder of Alora Allure (formerly Lash by Alli), a burgeoning lash extension business, she has adeptly balanced the demands of entrepreneurship with the rigors of her studies. Allison’s foray into lash extensions began during her high school years and has flourished during her time at Berkeley.
Growing up in a family entrenched in the beauty industry, Allison drew inspiration from her mother, who has successfully operated a nail salon for over twenty-five years, as well as her brother, who runs an auto detailing business. “Seeing my mother cultivate strong relationships with her repeat clients shaped my understanding of the importance of community within business,” she reflects. This familial influence instilled in her a strong work ethic and a desire to foster connections through beauty services.
Allison’s interest in lash extensions was ignited when she began receiving them in high school. Fascinated by the artistry involved, she undertook a course with a local lash business owner in San Leandro. “It was a leap of faith, but I committed myself wholeheartedly,” she recalls. Since then, she has diligently refined her craft while managing the challenges of being a full-time student. “Balancing a business with my coursework is demanding, but I thrive on the challenge,” she admits.
At UC Berkeley, Nguyen’s business has flourished, aided by her extensive network within the campus community. “I have had numerous Berkeley students come to me through connections or simply by word of mouth,” she explains. Her involvement with the Berkeley Beauty Hub, a student-led organization for beauty entrepreneurs, has been particularly advantageous. “The support and resources I’ve gained from the Beauty Hub have been invaluable,” she states. Electives like the Berkeley Changemaker course (UGBA 156) “Living with Agency” have equipped her with the tools to proactively seek opportunities and enhance her business acumen.
What distinguishes Nguyen’s business is her personalized approach to client interactions. “I view each appointment as an opportunity to connect,” she notes. “I value listening to my clients’ stories and creating a supportive environment.” This emphasis on relationship-building is evident in her unique booking system, which allows clients to select their preferred experience—whether that involves conversation, listening to music, or simply relaxing in silence. “I aim to ensure that every client feels comfortable and at ease in my space,” she emphasizes.
Looking ahead, Nguyen has ambitious plans for her business. After graduation, she intends to enroll in a cosmetology program to broaden her skills beyond lash extensions to include facials and eyebrow services. “I aspire to open my own salon, creating an uplifting environment where everyone can feel beautiful and confident,” She asserts, driven by her passion for enhancing the beauty and self-esteem of others.
Her advice for fellow students navigating the complexities of maintaining multiple commitments is clear: “Embrace resilience and cultivate a growth mindset. Every challenge presents an opportunity for learning and growth.” With her unwavering dedication and passion for the beauty industry, Allison Nguyen is poised to make a significant impact, continuing a legacy of entrepreneurship that is deeply rooted in her family, her academic experiences, and her personal ambitions.